Why is Sula Vineyards falling/rising?

As of 18-Aug, Sula Vineyards Ltd is experiencing a slight decline in its stock price, currently at Rs 248.60, down by 0.15 (-0.06%). The stock has been underperforming, with a consecutive fall over the last three days, resulting in a total decline of -0.72%. It is trading lower than all key moving averages and is close to its 52-week low, just 2.43% away from Rs 242.55. Over the past month, the stock has seen a significant drop of -16.59%, and its year-to-date performance is even more concerning, with a decline of -40.53%. While the company has a high management efficiency indicated by a ROCE of 16.79% and a strong ability to service debt, it has also faced negative results in recent quarters, including a substantial fall in profits and net sales. This combination of poor performance and declining investor participation, as evidenced by a 54.5% drop in delivery volume, contributes to the stock's recent downward movement.
In the broader market context, Sula Vineyards' short-term performance contrasts sharply with the benchmark Sensex, which has gained 0.83% over the past week. The stock's long-term returns are also troubling, with a staggering -48.21% return over the past year compared to a modest +1.04% for the Sensex. This underperformance relative to the market and the BSE500, coupled with the company's negative financial results and declining operating profit, paints a bleak picture for investors. Despite high institutional holdings that suggest some confidence in the company's fundamentals, the overall sentiment remains negative, leading to a lack of buying interest and further pressure on the stock price.