Why is Sula Vineyards falling/rising?

As of 19-Aug, Sula Vineyards Ltd is experiencing a price increase, currently at Rs 250.95, reflecting a rise of 2.35 (0.95%). The stock has shown a trend reversal after three consecutive days of decline, opening with a gain of 2.15% today. Despite this positive movement, the stock remains 3.35% away from its 52-week low and is trading below all key moving averages. Over the past month, Sula Vineyards has seen a significant decline of 15.80%, and its year-to-date performance is down by 39.96%. The company has high management efficiency with a return on capital employed (ROCE) of 16.79% and a low debt to EBITDA ratio of 1.45 times, indicating a strong ability to service debt. However, the stock has generated a return of -48.32% over the past year, with profits falling by 39%, which raises concerns about its long-term growth prospects.
In the broader market context, Sula Vineyards' short-term return of +0.22% over the past week is underperforming compared to the Sensex, which has increased by 1.76% in the same period. The stock's liquidity is adequate, but there has been a notable decline in investor participation, with delivery volume falling by 17.46% against the five-day average. Additionally, the company has reported negative results for the last two consecutive quarters, with a significant drop in net sales and operating profit, contributing to its underperformance relative to the BSE500 index over the last three years. Despite high institutional holdings at 24.93%, which could provide some stability, the overall outlook remains cautious due to the company's poor long-term growth trajectory.