Why is Sula Vineyards falling/rising?

As of 25-Aug, Sula Vineyards Ltd is experiencing a decline in its stock price, currently at Rs 258.25, which reflects a decrease of Rs 9.2 or 3.44%. The stock has underperformed its sector by 2.91% today and has fallen after four consecutive days of gains. It touched an intraday low of Rs 257.15, indicating a downward trend. Over the past week, the stock has shown a return of +3.88%, but it has significantly underperformed in the longer term, with a one-month return of -11.94% and a year-to-date return of -38.22%. The company's recent financial performance has been concerning, with negative results reported for the last two consecutive quarters and a substantial drop in profits.
Broader Market Context: In comparison to the benchmark Sensex, which has shown a modest increase of 0.45% over the past week, Sula Vineyards' performance highlights a stark contrast, particularly given its long-term underperformance, with a one-year return of -46.64% against the Sensex's 0.68%. The stock's poor long-term growth prospects, indicated by a -14.97% annual decline in operating profit over the last five years and a significant fall in net sales, contribute to the negative sentiment surrounding it. Despite some positive factors such as high management efficiency and strong institutional holdings, the overall outlook remains bleak due to the company's inability to generate consistent profits and growth, leading to a lack of investor confidence.