Why is Sula Vineyards falling/rising?

As of 26-Aug, Sula Vineyards Ltd is experiencing a decline in its stock price, currently at Rs 250.15, which represents a decrease of Rs 8.1 or 3.14%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 6.47% during this period. Additionally, it is trading close to its 52-week low, just 3.04% above Rs 242.55. The stock has shown significant negative returns over various periods, including a 48.33% drop over the past year and a 14.70% decline in the last month. Despite having high management efficiency and strong debt servicing capabilities, the company has reported poor financial results, including a 39% fall in profits and negative operating profit growth over the last five years, which has contributed to the stock's downward trend.
In the broader market context, Sula Vineyards has underperformed compared to the Sensex, which has seen a slight decline of 1.05% over the past week, while Sula's stock has decreased by 0.32% in the same timeframe. This underperformance is further highlighted by the stock's significant negative returns relative to the benchmark over the past year and three years. The falling investor participation, as indicated by a 51.9% drop in delivery volume, suggests a lack of confidence among retail investors, which is compounded by the company's recent negative financial results. Overall, the combination of poor financial performance, declining investor interest, and underperformance against market benchmarks has led to the stock's current downward trajectory.