Why is Sula Vineyards falling/rising?

As of 28-Aug, Sula Vineyards Ltd is currently priced at Rs 247.75, reflecting a decrease of Rs 2.4 or 0.96%. The stock has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 7.37%. It is trading close to its 52-week low, just 2.1% away from Rs 242.55. Over the past week, the stock has underperformed with a return of -4.45%, compared to the Sensex's decline of -2.34%. Additionally, the stock's performance over the last month shows a significant drop of -14.86%, while the Sensex has only decreased by 1.00%. Despite a high management efficiency indicated by a ROCE of 16.79% and a strong ability to service debt, the stock's negative performance is compounded by a substantial decline in profits and net sales, which have fallen by 39% and 12.78%, respectively.
In the broader market context, Sula Vineyards' recent performance contrasts sharply with the benchmark, as it has underperformed the BSE500 over various time frames, including the last three years and one year. The stock's liquidity appears adequate for trading, but a significant drop in delivery volume by 65.84% against the five-day average suggests waning investor interest. Furthermore, the company's negative results over the past two quarters and poor long-term growth prospects, with an annual operating profit decline of 14.97% over the last five years, contribute to the stock's downward trajectory. Despite high institutional holdings at 24.93%, which typically indicate confidence in the company's fundamentals, the overall sentiment remains bearish due to the recent financial performance and market conditions.