Why is Sula Vineyards falling/rising?

As of 02-Sep, Sula Vineyards Ltd is currently priced at Rs 250.60, reflecting an increase of Rs 2.3 or 0.93%. The stock has shown a slight upward movement today, reaching an intraday high of Rs 254.9, which is a 2.66% increase. However, it is important to note that Sula Vineyards is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a general downward trend. The stock is also close to its 52-week low, being only 3.21% away from Rs 242.55. Over the past month, the stock has declined by 11.20%, while it has experienced a significant drop of 48.63% over the past year. Despite a high management efficiency indicated by a return on capital employed (ROCE) of 16.79% and strong institutional holdings at 24.93%, the company has faced challenges such as a 12.78% fall in net sales and negative results in the last two quarters, contributing to its poor performance.
In the broader market context, Sula Vineyards' recent performance contrasts with the benchmark Sensex, which has seen a decline of 0.78% over the past week. The stock's short-term return of +0.18% over the past week is relatively better compared to the benchmark's performance. However, the overall negative sentiment surrounding the stock, driven by poor long-term growth and declining profits, suggests that investors remain cautious. The significant drop in delivery volume by 46.82% against the 5-day average further indicates a lack of investor confidence, which may be impacting the stock's ability to recover despite today's slight increase.