Why is Sula Vineyards falling/rising?

As of 04-Sep, Sula Vineyards Ltd is experiencing a decline in its stock price, currently at Rs 250.55, which reflects a decrease of Rs 4.35 or 1.71%. The stock has underperformed in the long term, with a significant drop of 48.57% over the past year. In today's trading, the stock is close to its 52-week low, just 3.19% away from Rs 242.55, and has shown a trend reversal after two consecutive days of gains. Additionally, the stock's performance today has outpaced its sector by 0.53%, but it has also seen a decrease in investor participation, with delivery volume falling by 19.78% against the 5-day average. Despite having a high management efficiency and strong ability to service debt, the company has faced poor long-term growth, with operating profit declining at an annual rate of 14.97% over the last five years.
In the broader market context, Sula Vineyards' short-term return of 1.13% over the past week is better than the Sensex's 0.80% increase, indicating some resilience in the face of broader market trends. However, the stock's year-to-date performance shows a stark contrast, with a decline of 40.06% compared to the Sensex's modest gain of 3.30%. The stock's negative results in recent quarters, including a significant drop in net sales and profit after tax, contribute to its overall poor performance and investor sentiment. This combination of factors suggests that while there may be some short-term fluctuations, the long-term outlook remains challenging for Sula Vineyards Ltd.