Why is Sula Vineyards falling/rising?

As of 12-Sep, Sula Vineyards Ltd is currently priced at 285.80, reflecting a decrease of 1.95 points or 0.68%. The stock has experienced a trend reversal, falling after five consecutive days of gains. Despite being higher than the 5-day, 20-day, and 50-day moving averages, it remains lower than the 100-day and 200-day moving averages. The stock's performance over the past week shows a significant increase of 13.66%, although it has underperformed in the year-to-date with a decline of 31.63%. The recent drop in delivery volume by 24.41% against the 5-day average indicates falling investor participation, which could be contributing to the stock's current decline. Additionally, while the company has high management efficiency and a strong ability to service debt, it has faced poor long-term growth, with a significant drop in net sales and operating profit over the past five years, which negatively impacts investor sentiment.
In the broader market context, Sula Vineyards' short-term return of 13.66% over the past week significantly outperforms the Sensex, which only increased by 1.48% in the same period. However, the stock's year-to-date performance of -31.63% contrasts sharply with the Sensex's positive return of 4.82%, highlighting its struggles in the longer term. The stock has also underperformed against the BSE500 over the last three years, one year, and three months, which may further deter investors. Overall, while there are some positive factors such as high institutional holdings and attractive valuations compared to peers, the negative trends in sales and profits are likely overshadowing these aspects, leading to the stock's current decline.