Why is Sula Vineyards falling/rising?

As of 19-Sep, Sula Vineyards Ltd is currently priced at 288.00, reflecting an increase of 1.6, or 0.56%. The stock has been gaining for the last three days, with a total return of 2.09% during this period. Despite this short-term gain, the stock has underperformed significantly over the past year, with a decline of 40.61%. The company has demonstrated high management efficiency, evidenced by a return on capital employed (ROCE) of 16.79%, and a strong ability to service debt with a low Debt to EBITDA ratio of 1.45 times. However, the stock's long-term growth prospects appear poor, as it has reported negative results for the last two consecutive quarters, with a significant drop in net sales and operating profit.
In the broader market context, Sula Vineyards' short-term performance of +0.77% over the past week is slightly below the benchmark Sensex, which has increased by 0.88%. While the stock has outperformed its sector by 0.38% today, its year-to-date performance remains concerning, with a decline of 31.10% compared to the Sensex's gain of 5.74%. The stock is trading at a discount compared to its peers' average historical valuations, which may attract some investors; however, the overall negative sentiment stemming from poor financial results and declining sales could overshadow these factors, leading to cautious trading behavior among investors.