Why is Sunrise Efficie. falling/rising?

As of 17-Sep, Sunrise Efficient Marketing Ltd's stock price is rising, currently at Rs. 305.75, reflecting an increase of Rs. 14.55 or 5.0%. The stock has reached a new 52-week high today and has demonstrated strong performance, gaining 42.34% over the last 10 days. It has outperformed its sector by 4.22% today and is trading above all key moving averages, indicating a robust upward trend. However, there has been a notable decline in investor participation, with delivery volume dropping by 70.91% compared to the 5-day average, which may raise concerns about sustainability in the stock's upward movement.
Broader Market Context: In comparison to the benchmark Sensex, which has increased by only 1.56% over the past week, Sunrise Efficient Marketing Ltd has significantly outperformed with a 22.30% rise. This trend continues over longer periods, with the stock showing an impressive year-to-date increase of 87.63% against the Sensex's 5.83%. The strong performance of the stock relative to the benchmark suggests a favorable market perception, although the decline in delivery volume could indicate potential volatility ahead.