Why is Sunrise Efficie. falling/rising?

As of 18-Sep, Sunrise Efficient Marketing Ltd's stock price is rising, currently at Rs. 321.00, reflecting an increase of Rs. 15.25 or 4.99%. The stock has reached a new 52-week high today and has been on a positive trajectory, gaining for the last 11 consecutive days with a total return of 49.44% during this period. Additionally, the stock has significantly outperformed the sector by 5.75%. Over various time frames, the stock has shown impressive returns, including a 96.99% increase year-to-date and a staggering 682.93% rise over the past year. However, there is a noted decline in investor participation, with delivery volume dropping by 54.23% compared to the 5-day average, which could indicate a potential concern for future momentum.
In the broader market context, Sunrise Efficient Marketing Ltd has outperformed the Sensex, which has only increased by 1.80% over the past week and 2.14% over the past month, while the stock itself has surged by 26.38% and 49.34%, respectively. This stark contrast highlights the stock's strong performance relative to the benchmark. Despite the falling investor participation, the liquidity remains adequate for trading, suggesting that while there may be some caution among investors, the overall market sentiment towards the stock remains positive, contributing to its rising price.