Why is Sunrise Efficie. falling/rising?

As of 24-Sep, Sunrise Efficient Marketing Ltd's stock price is currently at Rs 328.30, reflecting a decrease of Rs 6.7, or 2.0%. The stock has recently experienced a trend reversal, falling after 14 consecutive days of gains. It opened with a loss of 2% today and touched an intraday low of Rs 328.30. Despite this decline, the stock has shown impressive performance over the past week, rising by 7.38%, and has significantly outperformed the benchmark Sensex over the past month and year, with returns of 51.15% and 721.78%, respectively. However, the stock is currently trading lower than its 52-week high by 2.04%, and there has been a notable drop in investor participation, with delivery volume falling by 50% compared to the 5-day average.
In the broader market context, while Sunrise Efficient Marketing Ltd has shown strong returns in the short term, the Sensex has underperformed, declining by 1.18% over the past week. This indicates that the stock's recent price movement is not reflective of a broader market trend, as it has been able to maintain positive momentum despite the market's challenges. The liquidity of the stock remains adequate for trading, but the recent drop in delivery volume may signal a shift in investor sentiment, contributing to the current price decline.