Why is Sunrise Efficie. falling/rising?

As of 30-Sep, Sunrise Efficient Marketing Ltd is experiencing a price increase, with the current price at Rs. 347.80, reflecting a rise of 6.8 or 1.99%. The stock has reached a new 52-week and all-time high today, and it has outperformed its sector by 2.58%. Over the past three days, the stock has shown a consecutive gain, rising 6.09%. Additionally, it has demonstrated strong performance over various time frames, with a year-to-date return of 113.44% and an impressive one-year return of 769.50%. However, there has been a decline in investor participation, with delivery volume falling by 31.82% against the five-day average, which may indicate some caution among investors.
In the broader market context, the Sensex has declined by 2.23% over the past week, while Sunrise Efficient Marketing Ltd has increased by 3.82%, showcasing its resilience against market trends. The stock's strong performance relative to the benchmark indicates that it is attracting investor interest despite the overall market downturn. The liquidity of the stock remains adequate, allowing for trades of Rs 0.02 crore based on 2% of the five-day average traded value, which supports its upward movement. Overall, the combination of strong returns, recent gains, and relative outperformance against the benchmark contributes to the stock's rising price.