Why is Super Sales Ind. falling/rising?

As of 22-Sep, Super Sales India Ltd is experiencing a decline in its stock price, currently at Rs 797.05, which represents a decrease of Rs 22.95 or 2.8%. The stock has underperformed its sector by 2.09% today and has fallen after six consecutive days of gains. In terms of returns, the stock has shown a negative performance of 2.80% over the past month and a significant decline of 50.92% over the past year. Additionally, the company has reported weak long-term fundamental strength, with a staggering -182.89% CAGR growth in operating profits over the last five years and a low return on equity of 4.72%, indicating low profitability. The recent operating cash flow and return on capital employed figures are also at their lowest, further contributing to the stock's negative sentiment.
In the broader market context, the stock's short-term performance has been relatively better than the benchmark, with a 1-week return of +0.89% compared to the Sensex's +0.46%. However, the long-term outlook remains concerning, as the stock has underperformed the BSE500 over the past three years, one year, and three months. The liquidity of the stock appears adequate, with a notable increase in delivery volume, but the overall negative operating profits and below-par performance in both the long and near term suggest a challenging environment for Super Sales India Ltd, leading to its current price decline.