Why is UFO Moviez falling/rising?

As of 10-Jul, UFO Moviez India Ltd's stock price is currently at Rs 78.70, reflecting an increase of Rs 5.4, or 7.37%. The stock has shown a strong performance today, outperforming its sector by 6.89% and has been on a consecutive gain streak for the last four days, accumulating a total return of 9.24% during this period. Despite this positive short-term movement, the stock has experienced significant declines over the past year, with a return of -41.77%, and its profits have decreased by 46.3%. Additionally, the company has a weak long-term fundamental strength, evidenced by a -16.56% CAGR growth in operating profits over the last five years and a poor EBIT to Interest ratio of -3.79, indicating challenges in servicing its debt.
In the broader market context, while the stock has gained 10.07% over the past month, the benchmark Sensex has only increased by 0.97%, highlighting the stock's relative strength in the short term. However, the stock's year-to-date performance remains concerning, with a decline of -22.73% compared to the Sensex's gain of 6.46%. The high percentage of pledged promoter shares (26.15%) adds to the downward pressure, particularly in a falling market, and the stock's liquidity is adequate for trading, though there has been a decline in investor participation. Overall, while the recent price increase may attract attention, the underlying financial weaknesses and historical underperformance against the market suggest caution for potential investors.