Why is UFO Moviez falling/rising?

As of 15-Jul, UFO Moviez India Ltd is currently priced at 75.92, reflecting an increase of 0.59 or 0.78%. The stock has shown a trend reversal, gaining after two consecutive days of decline. Despite this short-term uptick, the stock has underperformed significantly over the past year, with a return of -42.87%, while its profits have decreased by 46.3%. The stock is trading at a discount compared to its peers and has a fair valuation with a Price to Book Value of 1. However, the company exhibits weak long-term fundamental strength, evidenced by a -16.56% CAGR growth in operating profits over the last five years and a poor EBIT to Interest ratio of -3.79, indicating challenges in servicing its debt.
In the broader market context, the stock has outperformed the benchmark Sensex in the short term, with a 1-week return of +3.67% compared to the benchmark's -1.36%. However, the stock's year-to-date performance remains concerning, with a decline of -25.46% against the Sensex's gain of 5.67%. The falling investor participation, as indicated by a significant drop in delivery volume, coupled with the high percentage of pledged promoter shares, adds downward pressure on the stock. Overall, while there is a slight positive movement in the stock price recently, the underlying fundamentals and broader market conditions suggest continued challenges ahead.