Why is UFO Moviez falling/rising?

As of 16-Jul, UFO Moviez India Ltd is experiencing a slight decline in its stock price, currently at 75.72, reflecting a change of -0.2, or -0.26%. The stock has shown some positive movement in the short term, outperforming its sector by 1.19% today. However, it has a concerning year-to-date return of -25.66% and a significant one-year decline of -42.66%. The stock is trading at a fair valuation with a Price to Book Value of 1, but it has faced weak long-term fundamentals, including a -16.56% CAGR growth in operating profits over the last five years and a low return on equity of 1.82%. Additionally, the company's profits have fallen by -46.3%, and it has a poor EBIT to Interest ratio of -3.79, indicating challenges in servicing its debt.
In the broader market context, while the Sensex has generated a return of +1.02% over the past month, UFO Moviez has only managed a modest gain of +2.46% in the same period, highlighting its underperformance relative to the benchmark. The stock's liquidity appears adequate for trading, but a significant drop in delivery volume by -51.89% against the five-day average suggests a decrease in investor participation. Furthermore, the presence of pledged promoter shares (26.15%) adds downward pressure in a falling market, contributing to the stock's negative sentiment and overall decline.