Why is UFO Moviez falling/rising?

As of 17-Jul, UFO Moviez India Ltd is currently priced at 76.40, reflecting an increase of 0.68 or 0.9%. Today's performance indicates that the stock has outperformed its sector by 0.99%. However, despite this short-term gain, the stock has shown a decline of 2.92% over the past week and a significant drop of 42.14% over the last year. The stock is trading at a fair valuation with a Price to Book Value of 1, but it has experienced a substantial decrease in profits, falling by 46.3% over the past year. Additionally, the company's weak long-term fundamentals, including a negative CAGR growth in operating profits and a poor EBIT to Interest ratio, contribute to a bearish outlook.
In the broader market context, while the Sensex has declined by only 1.12% over the past week, UFO Moviez's performance has been notably worse, indicating a lack of investor confidence. The stock's year-to-date performance is down 24.99%, contrasting sharply with the Sensex's gain of 5.27%. The high percentage of pledged promoter shares, at 26.15%, adds further pressure on the stock in a declining market. Overall, the combination of weak financial metrics, falling investor participation, and significant underperformance relative to the market suggests that the stock's recent rise may not be sustainable.