Why is UFO Moviez falling/rising?

As of 01-Aug, UFO Moviez India Ltd is experiencing a price increase, currently at 75.01, reflecting a change of 1.16 or 1.57% upward. The stock has shown strong performance today, outperforming its sector by 4.06% and has been on a consecutive gain streak for the last four days, accumulating a total return of 6.35% during this period. Additionally, the stock opened with a significant gain of 6.57% and reached an intraday high of Rs 84.5, marking a 14.42% increase. Despite a year-to-date decline of 26.35% and a one-year drop of 47.29%, the company has demonstrated strong profit growth, with a 257.5% increase in PAT for the latest quarter, which may contribute to positive investor sentiment. However, the presence of pledged promoter shares (26.15%) could pose a risk, especially in a declining market.
In the broader market context, UFO Moviez has outperformed the benchmark Sensex over the past week, gaining 5.28% compared to the Sensex's decline of 1.06%. This short-term outperformance may indicate a shift in investor confidence, particularly given the rising investor participation reflected in a 111.88% increase in delivery volume. Despite the stock's significant underperformance over the past year relative to the broader market, where the Sensex fell by only 1.55%, the recent positive financial indicators and attractive valuation compared to peers may be driving the current upward movement in stock price.