Why is UFO Moviez falling/rising?

As of 19-Aug, UFO Moviez India Ltd is experiencing a price increase, with the current price at Rs 78.44, reflecting a change of Rs 1.06 or 1.37% upward. The stock has shown a positive performance today, reaching an intraday high of Rs 79.48, which is a 2.71% increase. However, despite this short-term gain, the stock has underperformed against the benchmark over the past year, generating a return of -37.47% compared to the Sensex's 1.52% increase. The stock's moving averages indicate it is performing better than the 5-day, 20-day, 50-day, and 100-day averages, but it remains below the 200-day moving average. Additionally, there has been a decline in investor participation, with delivery volume falling by 29.38% against the 5-day average.
In terms of broader market context, the stock's recent rise comes amid a 5.93% increase over the past week, while the Sensex has only risen by 1.76%. The company benefits from a low debt-to-equity ratio and has shown healthy long-term growth, with operating profit growing at an annual rate of 49.59%. However, the presence of pledged promoter shares (26.15%) may exert downward pressure on the stock in a falling market, and the consistent underperformance against benchmarks over the last three years raises concerns. Despite the stock trading at a discount compared to peers and an attractive valuation, the overall negative sentiment from past performance may overshadow the recent positive movements.