Why is UFO Moviez falling/rising?

As of 19-Sep, UFO Moviez India Ltd is experiencing a decline in its stock price, currently at 75.93, reflecting a decrease of 0.89 or 1.16%. The stock has underperformed its sector today by 0.53% and has been on a downward trend, losing 1.99% over the last two days. In terms of returns, the stock has shown a mixed performance, with a slight increase of 1.09% over the past week but a significant decline of 25.45% year-to-date and 41.66% over the past year. Despite a low debt-to-equity ratio and healthy long-term growth in operating profit, the stock's recent performance is hindered by the high percentage of pledged promoter shares, which adds downward pressure in a falling market.
Broader market context indicates that while the stock has seen a modest gain over the past week, it has consistently underperformed against the benchmark, the Sensex, over the last three years. The Sensex has gained 0.88% in the past week, contrasting with UFO Moviez's performance. This consistent underperformance, coupled with the stock's significant decline in value over the past year, suggests a lack of investor confidence, which is further exacerbated by the pledged shares of promoters. Overall, the combination of these factors contributes to the stock's current downward trajectory.