Why is UFO Moviez falling/rising?

As of 22-Sep, UFO Moviez India Ltd is experiencing a decline in its stock price, currently at 75.70, reflecting a decrease of 0.39 or 0.51%. The stock has been underperforming recently, having fallen for the last three consecutive days, resulting in a total decline of 2.28% during this period. Over the past week, the stock has shown a slight increase of 0.93%, but it has underperformed the benchmark over the last month with a return of -0.39% compared to the Sensex's +1.05%. Despite a low debt-to-equity ratio and healthy long-term growth in operating profit, the stock's significant decline of 42.43% over the past year indicates persistent challenges, compounded by 26.15% of promoter shares being pledged, which adds downward pressure in a falling market.
In the broader market context, while the stock has shown some resilience in the short term, its overall performance has been disappointing compared to the benchmark indices. The Sensex has gained 5.15% year-to-date, contrasting sharply with UFO Moviez's decline of 25.68% in the same period. This consistent underperformance against the benchmark over the last three years, coupled with falling investor participation and a significant drop in delivery volume, suggests a lack of confidence among investors. The stock's attractive valuation metrics, such as a PEG ratio of 0.2 and a price-to-book value of 1, may not be sufficient to offset the negative sentiment surrounding its performance and the high percentage of pledged shares.