Why is United Interacti falling/rising?

As of 12-Sep, United Interactive Ltd is experiencing a decline in its stock price, currently at Rs 87.00, which reflects a decrease of Rs 2.79 or 3.11%. Today's price summary indicates that the stock has underperformed its sector by 2.72%, reaching an intraday low of Rs 83, which is a significant drop of 7.56%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. The delivery volume has also decreased by 26.66% compared to the 5-day average, indicating falling investor participation. Despite generating a modest return of 1.17% over the past year, the company's long-term fundamentals are weak, characterized by operating losses and a poor ability to service its debt, which negatively impacts investor sentiment.
In the broader market context, United Interactive Ltd's performance over the past week shows a decline of 4.93%, while the Sensex has increased by 1.48%, highlighting a significant underperformance relative to the benchmark. Over the past month, the stock has decreased by 11.51%, contrasting sharply with the Sensex's gain of 2.08%. This disparity in performance underscores the challenges faced by the company, including weak long-term growth and a negative EBITDA, which contribute to its current stock price decline.