Why is Universus Photo falling/rising?

As of 04-Jul, Universus Photo Imagings Ltd is experiencing a decline in its stock price, currently at Rs 319.95, down by Rs 6.7 or 2.05%. Today's price summary indicates that the stock underperformed its sector by 1.92% and opened with a loss of 2.07%. After four consecutive days of gains, the stock has reversed its trend, touching an intraday low of Rs 310, which represents a 5.1% drop. Despite this recent downturn, the stock has shown strong performance over the past week and month, with returns of 33.31% and 30.38%, respectively. However, the company is facing significant challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a negative EBITDA and a substantial decline in net sales and profits over recent quarters.
In the broader market context, while Universus Photo has outperformed the benchmark Sensex with a year-to-date return of 49.37% compared to the Sensex's 6.77%, it has consistently underperformed over the last three years, generating a return of -17.91% against the benchmark's positive performance. This consistent underperformance, coupled with the company's weak profitability metrics and negative financial results, contributes to the stock's current decline. The rising investor participation, indicated by a significant increase in delivery volume, suggests some interest in the stock, but the overall financial health and recent negative trends are likely weighing heavily on investor sentiment.