Why is Universus Photo falling/rising?

As of 14-Jul, Universus Photo Imagings Ltd is experiencing a decline in its stock price, currently at Rs 276.05, reflecting a decrease of Rs 4.1 or 1.46%. The stock has underperformed its sector by 1.23% today, with an intraday high of Rs 287.85. Over the past week, the stock has seen a significant drop of 8.86%, while it has shown a positive return of 12.58% over the last month. However, the company is facing challenges, including operating losses and a weak long-term fundamental strength, as indicated by a low return on capital employed of 0.67%. Negative financial results, including a 45.21% decline in net sales and a substantial drop in profit before tax and profit after tax, further contribute to the stock's downward pressure.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex by 1.42% over the past week. The stock has consistently lagged behind the benchmark over the last three years, with a one-year return of -27.38% compared to the Sensex's modest gain of 2.15%. This consistent underperformance, coupled with falling investor participation and liquidity concerns, suggests a challenging environment for Universus Photo, leading to its current price decline.