Why is Viceroy Hotels falling/rising?

As of 16-Jul, Viceroy Hotels Ltd is experiencing a rise in its stock price, currently at Rs 108.17, reflecting an increase of Rs 5.1 or 4.95%. The stock has been on a positive trajectory, gaining for the last five days with a total return of 11.29% during this period. Today's performance indicates that it has outperformed its sector by 4.07%, and it reached an intraday high of Rs 108.22. However, despite these short-term gains, the company faces challenges, including weak long-term fundamental strength indicated by a low Return on Capital Employed (ROCE) of 1.52% and a high Debt to EBITDA ratio of 60.00 times. Additionally, while the stock has generated a return of -7.12% over the past year, its profits have notably increased by 7687%, suggesting a complex relationship between price movement and underlying financial health.
In the broader market context, Viceroy Hotels' recent performance contrasts sharply with the benchmark Sensex, which has declined by 1.08% over the past week. This divergence highlights the stock's strong short-term performance relative to the overall market. Despite the positive short-term returns, the company's long-term growth prospects remain uncertain, as indicated by flat results in its latest financial quarter and minimal domestic mutual fund interest, which may reflect a lack of confidence in the stock's valuation. Overall, while Viceroy Hotels is currently rising, its long-term outlook is clouded by fundamental weaknesses that investors should consider.