Why is Vikram Aroma falling/rising?

As of 20-Jun, Vikram Aroma Ltd's stock is currently priced at Rs 98.25, reflecting a decrease of Rs 2.0 or 2.0%. The stock has been on a downward trend, having underperformed its sector by 2.7% today and experiencing a consecutive fall over the last seven days, resulting in a total decline of 13.05%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a weak performance. The company's long-term fundamentals are concerning, with an average Return on Equity (ROE) of 0% and a significant decline in operating profit at an annual rate of -53.00% over the last five years. Furthermore, the stock has a negative EBITDA and has seen its profits fall by 107% over the past year, contributing to its classification as a strong sell.
In contrast to Vikram Aroma's poor performance, the benchmark Sensex has shown resilience, gaining 1.59% over the past week and 1.50% over the past month. This stark difference highlights the stock's underperformance relative to the broader market. While the Sensex has generated a year-to-date return of 5.46%, Vikram Aroma's stock has not only failed to keep pace but has also recorded a significant decline in both the short and long term. The rising investor participation, indicated by a 29.28% increase in delivery volume, suggests some interest in the stock; however, the overall negative sentiment driven by weak fundamentals continues to weigh heavily on its price.