Why is Vikram Aroma falling/rising?

As of 23-Jun, Vikram Aroma Ltd's stock price is currently at 96.30, reflecting a decline of 1.95, or 1.98%. The stock has been on a downward trend, having underperformed its sector by 2.15% today and experiencing a consecutive fall for the last eight days, resulting in a total decline of 14.78% during this period. It is trading below all key moving averages, indicating a bearish sentiment. Additionally, the company has shown weak long-term fundamental strength, with an average Return on Equity (ROE) of 0% and a significant decline in operating profit over the past five years. The latest earnings per share (EPS) report was also disappointing, showing a loss of Rs -1.94, which contributes to the stock's negative outlook.
In the broader market context, Vikram Aroma's performance over the past week has been notably poor, with a return of -9.49%, while the benchmark Sensex has seen a slight increase of 0.12%. This stark contrast highlights the stock's underperformance relative to the market. The company's liquidity appears sufficient for trading, but the falling investor participation, evidenced by an 8.77% drop in delivery volume, suggests a lack of confidence among investors. Overall, the combination of weak financial fundamentals, negative earnings growth, and poor recent performance relative to the benchmark contributes to the stock's downward trajectory.