Why is Vikram Aroma falling/rising?

As of 24-Jun, Vikram Aroma Ltd is experiencing a decline in its stock price, currently at 95.85, which reflects a decrease of 0.45 or 0.47%. The stock has been underperforming significantly, with a consecutive fall over the last nine days resulting in a total drop of 15.18%. In the past week, the stock has decreased by 8.10%, and over the past month, it has fallen by 26.64%, while the benchmark Sensex has shown a modest increase of 0.58% and 0.41% respectively. The company's weak long-term fundamentals, highlighted by a negative Return on Equity (ROE) of 0% and a concerning operating profit decline of 53% over the last five years, contribute to its poor performance. Additionally, the stock's earnings per share (EPS) for the latest quarter is at a low of Rs -1.94, indicating ongoing financial struggles.
In the broader market context, while the Sensex has gained 5.01% year-to-date, Vikram Aroma's performance has been starkly negative, with no returns generated over the past year. The stock is trading below all key moving averages, which suggests a bearish trend. Despite a rise in investor participation, with delivery volume increasing by 136.4% against the five-day average, the overall sentiment remains negative due to the company's weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of -1.02. This combination of factors has led to a perception of risk surrounding the stock, further exacerbating its decline in price.