Why is Vikram Aroma falling/rising?

As of 04-Jul, Vikram Aroma Ltd's stock price is currently at Rs 110.25, reflecting a decline of Rs 6.65 or 5.69%. The stock has underperformed its sector by 5.53% today, marking a trend reversal after seven consecutive days of gains. It reached an intraday low of Rs 110.25, with trading volume skewed towards this low price. Additionally, the stock's performance over the past week shows a gain of 10.42%, but it has declined by 4.55% over the past month. The company's weak long-term fundamentals, indicated by an average Return on Equity (ROE) of 0% and a significant drop in operating profit, contribute to its current struggles. The stock is also considered risky due to negative EBITDA and a poor EBIT to Interest ratio, which further dampens investor confidence.
In the broader market context, while Vikram Aroma has seen a short-term gain of 10.42% over the past week, the benchmark Sensex has only decreased by 0.74% during the same period. However, the stock's longer-term performance is concerning, as it has not generated any returns over the past year, contrasting with the Sensex's 6.77% year-to-date increase. The significant drop in delivery volume, which fell by 69.01% against the five-day average, indicates a decrease in investor participation, further exacerbating the stock's decline. Overall, the combination of weak fundamentals, negative earnings, and declining investor interest has led to the stock's recent downward movement.