Why is Vikram Aroma falling/rising?

As of 30-Jul, Vikram Aroma Ltd's stock price is currently at Rs 116.70, reflecting an increase of Rs 2.7, or 2.37%. The stock has shown strong performance recently, gaining 14.41% over the past week and 11.35% over the past month, significantly outperforming the Sensex, which has declined by 1.50% and 2.54% in the same periods, respectively. Today's trading has seen the stock touch an intraday high of Rs 118, while it also experienced a low of Rs 109. The stock has been on a consecutive gain streak for four days, with a total return of 14.98% during this period. However, despite these positive movements, the company faces challenges, including weak long-term fundamental strength, a negative EBITDA, and a poor return on equity, which could contribute to investor caution.
In the broader market context, Vikram Aroma's recent performance stands in stark contrast to the Sensex, which has been experiencing declines. The stock's ability to outperform the sector by 1.33% today indicates rising investor interest, as evidenced by a significant increase in delivery volume. However, the company's long-term growth prospects appear weak, with an average operating profit decline of 53% over the last five years and a concerning EBIT to interest ratio of -1.02. These factors suggest that while the stock is currently rising, underlying financial weaknesses may pose risks for future performance, making the situation complex for potential investors.