Why is Vikram Aroma falling/rising?

As of 09-Sep, Vikram Aroma Ltd's stock price is currently at Rs 98.50, reflecting a decrease of Rs 1.25 or 1.25%. Today's price summary indicates that the stock opened with a significant loss of 2.76% and has traded within a wide range of Rs 9.75, reaching a high of Rs 102.49 and a low of Rs 92.74. Over the past week, the stock has underperformed its sector by 1.19%, and its one-month return shows a decline of 15.09%. The company's weak long-term fundamentals, highlighted by an average Return on Equity (ROE) of 0% and a concerning annual operating profit decline of 53%, contribute to its negative performance. Additionally, the stock's risk profile is elevated due to negative EBITDA and a poor EBIT to Interest ratio of -1.02, which further undermines investor confidence.
In the broader market context, Vikram Aroma's short-term performance has been relatively poor compared to the Sensex, which has increased by 1.18% over the past week. While the stock has seen a rise in investor participation, with a 134.74% increase in delivery volume against the five-day average, this has not translated into positive price movement. The stock's performance is also contrasted by the Sensex's one-month return of 1.56%, indicating that the broader market is performing better than Vikram Aroma Ltd. Overall, the combination of weak fundamentals, negative profit trends, and underperformance relative to the benchmark suggests that the stock is facing significant challenges.