Why is Vikram Aroma falling/rising?

As of 11-Sep, Vikram Aroma Ltd's stock price is currently at Rs 97.75, reflecting a decline of Rs 5.1 or 4.96%. Today's price summary indicates that the stock opened with a loss of 5.1% and reached an intraday low of Rs 97.6. Although the stock has shown a slight increase of 2.25% over the past week, it has significantly underperformed in the last month with a drop of 14.25%. The company's long-term fundamentals are weak, highlighted by an average Return on Equity (ROE) of 0% and a concerning annual operating profit decline of 53% over the past five years. Additionally, the stock is considered risky due to a negative EBITDA and a poor EBIT to Interest ratio of -1.02, which suggests challenges in servicing its debt.
In the broader market context, while Vikram Aroma's short-term performance has been negative, the benchmark Sensex has increased by 1.03% over the past week and 1.17% over the past month. This indicates that the stock is not only underperforming its sector but also lagging behind the overall market. The rising investor participation, with a 29.07% increase in delivery volume, suggests some interest in the stock despite its poor performance metrics. Overall, the combination of weak fundamentals and negative market sentiment contributes to the stock's current downward trajectory.