Why is Vikram Aroma falling/rising?

As of 17-Sep, Vikram Aroma Ltd's stock price is currently at Rs 97.00, reflecting a decline of 3.0, or 3.0%. The stock has been underperforming, with a consecutive fall over the last three days resulting in a total drop of 6.33%. It has also underperformed its sector by 3.99% today. The stock touched an intraday low of Rs 92.5, indicating significant selling pressure. Furthermore, Vikram Aroma is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. The company's weak long-term fundamentals, characterized by an average Return on Equity (ROE) of 0% and a concerning operating profit decline of 53% over the past five years, contribute to the negative sentiment surrounding the stock. Additionally, the stock's negative EBITDA and a poor EBIT to Interest ratio of -1.02 further highlight its financial struggles.
In the broader market context, Vikram Aroma's short-term performance has been notably poor, with a 1-week return of -5.69%, contrasting sharply with the Sensex, which has gained 1.56% during the same period. This underperformance is indicative of the stock's challenges relative to the overall market. While the Sensex has shown a positive year-to-date return of 5.83%, Vikram Aroma's lack of growth and negative profit trends have led to a lack of investor confidence, resulting in its current price decline.