Why is Vikram Aroma falling/rising?

As of 18-Sep, Vikram Aroma Ltd's stock price is currently at Rs 94.38, reflecting a decline of Rs 2.62 or 2.7%. The stock has been underperforming significantly, having fallen consecutively for the last four days, resulting in a total drop of 8.86% during this period. Today's performance indicates that it underperformed its sector by 2.2%, and it reached an intraday low of Rs 92.5, which is a decrease of 4.64%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company's long-term fundamentals are weak, with an average Return on Equity (ROE) of 0% and a concerning operating profit decline of 53% over the last five years. Furthermore, the stock is considered risky due to a negative EBITDA and a poor EBIT to Interest ratio of -1.02, which negatively impacts investor confidence.
In the broader market context, Vikram Aroma's short-term performance has been notably poor, with a 1-week return of -3.45%, while the benchmark Sensex has gained 1.80% during the same period. Over the past month, the stock has declined by 14.04%, contrasting sharply with the Sensex's increase of 2.14%. This stark difference highlights the stock's struggles relative to the overall market, indicating that while the broader market is experiencing growth, Vikram Aroma is facing significant challenges that are contributing to its declining stock price.