Why is Vikram Aroma falling/rising?

As of 24-Sep, Vikram Aroma Ltd's stock price is currently at 86.82, reflecting a decrease of 1.98, or 2.23%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 9.52% during this period. Today, it opened with a significant loss of 4.28% and reached an intraday low of Rs 85. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, investor participation has decreased, with delivery volume falling by 2.46% compared to the 5-day average. The company's fundamentals are weak, with an average Return on Equity (ROE) of 0% and a concerning operating profit decline of 53% over the past five years, contributing to the stock's negative sentiment.
In the broader market context, Vikram Aroma's performance over the past week shows a decline of 10.49%, while the benchmark Sensex has only decreased by 1.18%. This stark contrast highlights the stock's significant underperformance relative to the market. Furthermore, the company's financial health is precarious, with a negative EBITDA and a poor EBIT to Interest ratio of -1.02, suggesting challenges in servicing its debt. The stock's inability to generate returns over the past year, coupled with a 107% drop in profits, reinforces the perception of risk among investors, contributing to the ongoing decline in its stock price.