Why is Vikram Aroma falling/rising?

5 hours ago
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On 10 Dec, Vikram Aroma Ltd witnessed a notable rise in its share price, climbing 6.11% to close at ₹71.69. This gain followed three consecutive days of decline and was marked by an opening gap up of 8.5%, signalling renewed investor interest despite the company’s challenging fundamentals.




Short-Term Price Movement and Market Dynamics


Vikram Aroma’s stock opened with a gap up of 8.5%, signalling strong buying interest at the start of the trading session. The stock also touched an intraday high of ₹73.3, representing an 8.5% gain from the previous close. This performance notably outpaced its sector peers by 6.08%, indicating a relative strength in today’s trading. The rise follows a period of decline, with the stock recovering after three days of consecutive falls, suggesting a potential trend reversal in the near term.


Investor participation has increased, as evidenced by the delivery volume on 9 Dec rising by 24.4% compared to the five-day average. This heightened activity points to renewed interest from shareholders, possibly driven by short-term speculative buying or repositioning ahead of anticipated developments. However, it is important to note that the weighted average price indicates more volume traded near the lower price levels of the day, which may imply some caution among traders despite the overall price rise.



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Long-Term Fundamentals Remain Weak


Despite the positive price action on 10-Dec, Vikram Aroma’s long-term financial health remains concerning. The company has been grappling with operating losses, with operating profit declining at an annualised rate of -53.00% over the past five years. This steep contraction in profitability highlights significant challenges in sustaining growth and operational efficiency.


The company’s ability to service its debt is also weak, reflected in an average EBIT to interest ratio of -1.02, indicating that earnings before interest and tax are insufficient to cover interest expenses. This financial strain is further underscored by the flat quarterly results reported for September 2025, where PBDIT stood at a low of ₹-0.32 crore and PBT less other income was ₹-0.75 crore, marking some of the lowest levels in recent periods.


Moreover, the stock is considered risky due to its negative EBITDA and poor historical valuation metrics. Over the past year, the stock has generated no returns, while profits have fallen by 107%, signalling deteriorating operational performance. These factors contribute to the stock’s classification as a strong sell from a fundamental perspective.



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Comparative Performance Against Benchmarks


When analysing Vikram Aroma’s returns relative to the broader market, the stock has underperformed the Sensex over the past week and month. Specifically, the stock declined by 3.64% in the last week and 6.88% over the past month, whereas the Sensex gained 0.84% and 1.02% respectively during these periods. This divergence emphasises the stock’s recent weakness despite the intraday gains on 10-Dec.


Longer-term data is not available for the stock, but the Sensex’s steady gains of 8.00% year-to-date and 83.62% over five years contrast sharply with Vikram Aroma’s ongoing struggles. This gap highlights the challenges the company faces in delivering shareholder value compared to broader market indices.


Technically, the stock remains below all key moving averages—5-day, 20-day, 50-day, 100-day, and 200-day—indicating that the recent price rise may be a short-term correction rather than a sustained uptrend. Investors should weigh this technical weakness alongside the fundamental concerns before making decisions.


Conclusion: A Short-Term Rally Amid Long-Term Challenges


The 6.11% rise in Vikram Aroma’s share price on 10-Dec is primarily driven by a short-term trend reversal, increased investor participation, and a strong opening gap. However, this positive momentum contrasts with the company’s weak long-term fundamentals, including persistent operating losses, poor debt servicing capacity, and negative EBITDA. The stock’s underperformance relative to the Sensex over recent weeks further underscores the risks involved.


While the current rally may attract speculative interest, investors should remain cautious given the company’s financial challenges and technical indicators signalling continued weakness. A thorough analysis of peer comparisons and alternative investment opportunities may be prudent for those holding or considering Vikram Aroma shares.





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