Why is Vivid Mercantile falling/rising?

As of 15-Jul, Vivid Mercantile Ltd's stock price is currently at 6.77, reflecting an increase of 0.03 or 0.45%. However, the stock has underperformed its sector by 0.47% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The delivery volume has also decreased significantly, falling by 25.67% against the 5-day average, indicating a decline in investor participation. Despite a year-to-date return of 11.72%, the company has shown weak long-term fundamentals, including a negative EBIT to interest ratio and a significant drop in net sales and profit after tax over the past nine months. Additionally, the reduction in promoter stake by 2.5% may signal a lack of confidence in the company's future prospects.
In the broader market context, Vivid Mercantile's short-term performance has been weaker than the benchmark, with a 1-week return of -2.59% compared to the Sensex's -1.36%. While the stock has outperformed the benchmark over longer periods, such as a 3-year return of 75.84% versus 53.59% for the Sensex, the recent negative trends in sales and profitability, coupled with declining promoter confidence, suggest that the stock may face challenges in maintaining its upward trajectory.