Why is Vivid Mercantile falling/rising?

As of 12-Aug, Vivid Mercantile Ltd's stock price is currently at Rs. 6.58, reflecting an increase of Rs. 0.26 or 4.11%. Despite this uptick today, the stock has experienced a decline of 4.91% over the past week and 3.66% over the past month. The stock's performance today has outperformed its sector by 4.75%, although it has hit a new 52-week low of Rs. 5.26. The stock is trading above its 20-day moving averages but below its 5-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 71.98% compared to the 5-day average. The company's long-term fundamentals are weak, indicated by an average Return on Capital Employed (ROCE) of 0% and a poor EBIT to Interest ratio of -1.35, which raises concerns about its ability to service debt.
In the broader market context, Vivid Mercantile's short-term performance contrasts with the Sensex, which has only declined by 0.59% over the past week. While the stock has shown a year-to-date gain of 8.58% compared to the Sensex's 2.68%, its recent price movements indicate volatility and risk, particularly with a significant drop in profits of 85.3% over the past year despite a modest return of 2.65%. This combination of weak financial performance and declining investor interest suggests that while there may be short-term gains, the overall outlook for Vivid Mercantile remains concerning, contributing to its classification as a strong sell.