Why is Vivid Mercantile falling/rising?

As of 13-Aug, Vivid Mercantile Ltd is experiencing a decline in its stock price, currently at 6.21, reflecting a decrease of 0.37 or 5.62%. The stock has underperformed its sector by 5.84% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 8.54%, and its one-month performance shows a decline of 9.08%. The company's financial health is concerning, with a weak long-term fundamental strength characterized by a return on capital employed (ROCE) of 0% and a significant decrease in net sales over the past five years. Additionally, the latest financial results indicate a drastic decline in profit after tax and net sales, contributing to the stock's negative outlook.
In the broader market context, the Sensex has remained relatively stable with a negligible change of -0.01% over the past week, contrasting sharply with Vivid Mercantile's significant decline. This disparity highlights the stock's underperformance compared to the benchmark. The company's majority shareholders are non-institutional, which may contribute to its volatility. Despite a rise in investor participation, as evidenced by a 75.73% increase in delivery volume, the overall sentiment remains negative due to the company's poor financial performance and high-risk profile, leading to a recommendation of a strong sell.