Why is Vivid Mercantile falling/rising?

Sep 19 2025 11:01 PM IST
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As of 19-Sep, Vivid Mercantile Ltd's stock price is at 6.14, having increased by 0.82% today, but it has declined by 20.77% over the past month. Despite recent short-term gains, the company's long-term outlook is negative due to weak fundamentals and significant profit declines.
As of 19-Sep, Vivid Mercantile Ltd's stock price is currently at 6.14, reflecting an increase of 0.05 or 0.82%. The stock has shown a performance today that outperformed its sector by 0.52%. In terms of returns, the stock has increased by 1.99% over the past week, although it has experienced a significant decline of 20.77% over the past month. The stock's delivery volume has surged by 890.62% compared to the 5-day average, indicating rising investor participation. However, the company faces serious challenges, including a weak long-term fundamental strength characterized by a 0% average Return on Capital Employed (ROCE) and a concerning annual net sales decline of 21.99% over the last five years. Additionally, the company reported a drastic drop in profits, with a PAT growth of -87.28% over the latest six months.

In the broader market context, Vivid Mercantile's recent short-term performance of +1.99% over the past week has outpaced the Sensex, which increased by 0.88% in the same period. Despite this positive short-term movement, the stock's long-term outlook remains bleak, with a one-year return of -7.67% compared to the Sensex's slight decline of -0.67%. The company's ability to service its debt is also weak, further contributing to the perception of risk among investors. Overall, while there is some short-term momentum, the underlying financial weaknesses and negative operating profits suggest that the stock may face continued challenges moving forward.
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