Why is Vivid Mercantile falling/rising?

Sep 22 2025 11:05 PM IST
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As of 22-Sep, Vivid Mercantile Ltd's stock price is at 5.77, down 5.72%, and has significantly underperformed its sector and the broader market. The company's weak financial health, marked by a 0% ROCE and declining sales, indicates a bearish trend and waning investor confidence.
As of 22-Sep, Vivid Mercantile Ltd's stock price is currently at 5.77, reflecting a decrease of 0.35 or 5.72%. The stock has underperformed its sector by 5.65% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has declined by 3.83%, and it has seen a significant drop of 15.15% over the past month. The company's financial health appears weak, with a return on capital employed (ROCE) of 0% and a concerning average EBIT to interest ratio of -1.33. Furthermore, the company's net sales have decreased at an annual rate of 21.99% over the last five years, and its profits have fallen by 85.3% in the past year, contributing to the stock's negative performance.

In the broader market context, Vivid Mercantile's recent performance contrasts sharply with the Sensex, which has gained 0.46% over the past week and 1.05% over the past month. While the stock has seen a rise in investor participation, with delivery volume increasing by 230.65% against the five-day average, this has not translated into positive price movement. The stock's long-term fundamentals are weak, and it has underperformed the BSE500 index over various time frames, including the last three years and one year. This combination of poor financial metrics and underperformance relative to the market suggests that investor confidence in Vivid Mercantile is waning, leading to its current decline.
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