Why is West Coast Paper falling/rising?

As of 09-Jul, West Coast Paper Mills Ltd is currently priced at 555.65, reflecting a decrease of -0.8 or -0.14%. The stock has been underperforming, having lost -1.24% over the last two days and showing a performance today that is -0.46% lower than its sector. Despite a positive short-term return of +8.02% over the past week and +8.08% over the past month, the stock has struggled significantly over the past year, with a decline of -19.37%. The company has reported negative results for the last six consecutive quarters, with a substantial drop in profits and a low return on capital employed, which has contributed to its expensive valuation relative to peers. Additionally, falling investor participation, particularly among institutional investors, has raised concerns about the stock's future performance.
In the broader market context, while the Sensex has generated a modest return of +0.15% over the past week, West Coast Paper's performance has significantly outpaced this benchmark in the short term. However, its long-term trajectory remains concerning, as it has underperformed the market over the past year, with a return of -19.37% compared to the BSE500's +1.43%. The company's high management efficiency and low debt levels are positive factors, but they are overshadowed by poor long-term growth prospects and declining investor confidence, which have led to the stock's recent price decline.