Why is West Coast Paper falling/rising?

As of 10-Jul, West Coast Paper Mills Ltd is experiencing a decline in its stock price, currently at Rs 544.50, which reflects a decrease of Rs 11.15 or 2.01%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 3.23% during this period. Despite trading above its moving averages, the stock's delivery volume has significantly decreased by 59.32% compared to the five-day average, indicating falling investor participation. Additionally, the company has reported negative results for the last six consecutive quarters, with a notable decline in profits and a poor long-term growth outlook, which has contributed to the stock's recent downward movement.
In the broader market context, West Coast Paper's short-term performance has been relatively better than the benchmark, as it has gained 5.07% over the past week while the Sensex has remained flat with a change of -0.06%. However, over the longer term, the stock has underperformed significantly, with a year-to-date return of -2.07% compared to the Sensex's gain of 6.46%. This underperformance is compounded by a decrease in institutional investor participation, which may reflect a lack of confidence in the company's future prospects. Overall, while there are some positive factors such as high management efficiency and a low debt-to-equity ratio, the negative trends in profitability and investor sentiment are driving the stock lower.