Why is West Coast Paper falling/rising?

As of 11-Jul, West Coast Paper Mills Ltd is experiencing a decline in its stock price, currently at Rs 531.85, which reflects a decrease of Rs 12.65 or 2.32%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 5.47% over the past week. Today's trading saw the stock touch an intraday low of Rs 527.85, and it has shown a significant drop in investor participation, with delivery volume decreasing by 60.86% compared to the 5-day average. Over the past year, the stock has generated a return of -21.91%, while its profits have decreased by 55%, indicating ongoing financial struggles. Despite having a high return on equity (ROE) of 17.09% and a low debt-to-equity ratio, the company's poor long-term growth and negative results over the last six quarters have contributed to the stock's recent downward trend.
In the broader market context, the stock has underperformed relative to the benchmark, with the Sensex showing a decline of only 1.12% over the past week, while West Coast Paper's performance has been significantly worse. The stock's year-to-date performance is also concerning, with a decline of 4.34%, contrasting sharply with the Sensex's gain of 5.58%. The falling participation from institutional investors, who have reduced their stake in the company, further exacerbates the negative sentiment surrounding the stock. Overall, the combination of declining financial performance, reduced investor interest, and poor relative performance against the market are key factors driving the stock's current decline.