Why is West Coast Paper falling/rising?

As of 24-Jul, West Coast Paper Mills Ltd is experiencing a decline in its stock price, currently at 550.15, which reflects a decrease of 4.3 or 0.78%. The stock has underperformed its sector by 0.56% today and has been on a consecutive downward trend for the last two days, resulting in a total return of -1.76% over the past week. Additionally, the stock's performance over the past year shows a significant decline of -14.73%, while its operating profit has decreased at an annual rate of -8.31% over the last five years. Despite having a high return on equity (ROE) of 17.09% and a low debt-to-equity ratio, the company has reported negative results for the last six consecutive quarters, which has negatively impacted investor sentiment.
In the broader market context, the stock's short-term performance has been notably weaker compared to the benchmark, with the Sensex showing a minimal decline of only 0.09% over the same week. While institutional investors have increased their stake in the company by 1.49% over the previous quarter, indicating some confidence in the stock, the overall market sentiment remains cautious due to the company's poor long-term growth prospects and recent financial results. The stock's liquidity is adequate for trading, but the falling delivery volume suggests a decrease in investor participation, which may further contribute to the stock's downward pressure in the current market environment.