Why is West Coast Paper falling/rising?

As of 28-Jul, West Coast Paper Mills Ltd is experiencing a decline in its stock price, currently at 542.00, which reflects a decrease of 0.85 or 0.16%. The stock has been underperforming recently, having fallen for four consecutive days, resulting in a total decline of 3.21% during this period. Although the stock outperformed its sector by 2.16% today, it has a negative one-year return of -13.20%, significantly worse than the broader market's decline of -0.54%. The company's operating profit has decreased at an annual rate of -8.31% over the last five years, and it has reported negative results for the last six consecutive quarters, which contributes to investor concerns.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has shown a short-term decline of 2.43% over the past week compared to the Sensex's decline of 1.59%. Despite a recent increase in institutional investor participation, which rose by 1.49% in the last quarter, the overall sentiment remains cautious due to the company's poor long-term growth prospects and high valuation relative to its peers. The stock's liquidity is adequate, but the falling delivery volume indicates reduced investor interest, further exacerbating the downward pressure on the stock price.