Why is West Coast Paper falling/rising?

As of 29-Jul, West Coast Paper Mills Ltd is currently priced at Rs 539.35, reflecting a decrease of Rs 2.65 or 0.49%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total decline of 3.66% during this period. In terms of returns, the stock has shown a negative performance of 3.69% over the past week and a decline of 13.64% over the last year, indicating consistent underperformance against the benchmark. Despite a high management efficiency with a return on equity (ROE) of 17.09% and increasing participation from institutional investors, the company has faced challenges, including negative results for the last six quarters and a significant drop in profits by 55% over the past year.
Broader market context shows that while the Sensex has declined by only 1.03% over the past week, West Coast Paper's performance has been notably worse, highlighting its struggles relative to the broader market. The stock's liquidity remains adequate, and there has been a notable increase in delivery volume, suggesting some investor interest. However, the overall sentiment is dampened by the company's poor long-term growth prospects and its expensive valuation compared to peers, which may be contributing to the stock's downward trajectory.