Harte-Hanks, Inc.

  • Market Cap: Micro Cap
  • Industry: Miscellaneous
  • ISIN: US4161962026
USD
2.65
-0.02 (-0.75%)
  • Price Points
  • Score
  • Mojo Parameters
  • Total Return
  • News and Corporate Actions
  • Key factors
  • Shareholding
  • Financials
  • CompanyCV
stock-summaryPrice Point
High/Low

1Day

52 Week

Valuation
Technical
Day's Volume

CASH

1.59 k

Shareholding (Dec 2025)

FII

6.25%

Held by 10 FIIs

DII

88.11%

Held by 6 DIIs

Promoter

0.00%

How big is Harte-Hanks, Inc.?

22-Jun-2025

As of Jun 18, Harte-Hanks, Inc. has a market capitalization of 51.29 million, with net sales of 181.35 million and a net loss of 30.51 million over the latest four quarters. Shareholder's funds are 21.69 million, and total assets amount to 112.91 million.

As of Jun 18, Harte-Hanks, Inc. has a market capitalization of 51.29 million, categorizing it as a Micro Cap company.<BR><BR>As of Jun 18, the company reported net sales of 181.35 million for the latest four quarters, while the net profit for the same period was a loss of 30.51 million.<BR><BR>As of Dec 24, the reporting period for the balance sheet shows shareholder's funds of 21.69 million and total assets of 112.91 million.

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What does Harte-Hanks, Inc. do?

22-Jun-2025

Harte-Hanks, Inc. is a micro-cap company in the miscellaneous industry, with recent net sales of $42 million and a market cap of $51.29 million. Key metrics include a P/E ratio of 4.00 and a return on equity of 58.52%.

Overview:<BR>Harte-Hanks, Inc. operates in the miscellaneous industry and is classified as a micro-cap company.<BR><BR>Financial Snapshot:<BR>Most recent Net Sales: 42 Million (Quarterly Results - Mar 2025) <BR>Most recent Net Profit: 0 Million (Quarterly Results - Mar 2025) <BR>Market cap: USD 51.29 Million (Micro Cap)<BR><BR>Key Metrics:<BR>P/E: 4.00 <BR>Dividend Yield: 0.00% <BR>Debt Equity: -0.24 <BR>Return on Equity: 58.52% <BR>Price to Book: 2.39 <BR><BR>Contact Details:<BR>Registrar Address: Not available.

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Should I buy, sell or hold Harte-Hanks, Inc.?

22-Jun-2025

Is Harte-Hanks, Inc. overvalued or undervalued?

20-Sep-2025

As of March 14, 2024, Harte-Hanks, Inc. is rated as risky due to its overvaluation indicated by a high P/E ratio of 28.55 compared to its low EV/EBITDA ratio of 4.24 and poor stock performance, with a year-to-date return of -28.45% versus the S&P 500's 12.22%.

As of 14 March 2024, the valuation grade for Harte-Hanks, Inc. has moved from fair to risky, indicating a shift towards a more negative outlook. The company appears to be overvalued with a P/E ratio of 28.55, significantly higher than its own EV/EBITDA ratio of 4.24 and the industry average, suggesting that the stock may not justify its current price based on earnings potential. Additionally, the PEG ratio stands at 0.04, which typically indicates that the stock is overvalued relative to its growth rate.<BR><BR>In comparison to its peers, Harte-Hanks, Inc. has a higher P/E ratio than FONAR Corp., which is fairly valued at 8.99, and significantly higher than Bakkt Holdings, Inc. and Research Solutions, Inc., both of which are rated as risky. The recent stock performance shows that Harte-Hanks has underperformed the S&P 500 across multiple periods, with a year-to-date return of -28.45% compared to the S&P 500's 12.22%. This further reinforces the notion that the stock is overvalued given its poor performance relative to the broader market.

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Is Harte-Hanks, Inc. technically bullish or bearish?

20-Sep-2025

As of September 4, 2025, Harte-Hanks, Inc. shows a mixed technical outlook with a slight bearish bias, underperforming the S&P 500 significantly over the past year and three years.

As of 4 September 2025, the technical trend for Harte-Hanks, Inc. has changed from bearish to mildly bearish. The weekly MACD and KST indicate a mildly bullish stance, while the monthly MACD and KST are bearish. The RSI shows a bullish signal on the monthly timeframe but no signal on the weekly. Moving averages are mildly bearish on the daily, and Bollinger Bands are bearish on the weekly and mildly bearish on the monthly. Overall, the indicators suggest a mixed outlook with a slight bearish bias.<BR><BR>In terms of performance, Harte-Hanks has underperformed the S&P 500 significantly over the year and three-year periods, with returns of -51.83% and -69.70% respectively, compared to the S&P 500's 17.14% and 70.41%.

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iScoreScore
Click here to find our call on this stock
Strong Sell
Sell
Hold
Buy
Strong Buy

Dashboard

1

With a fall in Net Sales of -15.43%, the company declared Very Negative results in Sep 25

  • The company has declared negative results for the last 3 consecutive quarters
  • PRE-TAX PROFIT(Q) At USD 0.86 MM has Fallen at -53.58%
  • INTEREST(HY) At USD 0.15 MM has Grown at 51.04%
  • RAW MATERIAL COST(Y) Grown by 6.97% (YoY)
2

Risky -

3

Consistent Underperformance against the benchmark over the last 3 years

stock-summaryMojo Parameters

Mojo Parameters

Stock DNA

stock-summary
Industry

Miscellaneous

stock-summary
Market cap

USD 35 Million (Micro Cap)

stock-summary
P/E

NA (Loss Making)

stock-summary
Industry P/E

NA

stock-summary
Dividend Yield

0.00%

stock-summary
Debt Equity

-0.15

stock-summary
Return on Equity

-2.35%

stock-summary
Price to Book

1.76

Revenue and Profits:
Net Sales:
40 Million
(Quarterly Results - Dec 2025)
Net Profit:
2 Million
stock-summaryTotal Returns
Total Returns (Price + Dividend) stock-summary
TimePeriod
Price Return
Dividend Return
Total Return
3 Months
-19.45%
0%
-19.45%
6 Months
-28.09%
0%
-28.09%
1 Year
-41.37%
0%
-41.37%
2 Years
-65.63%
0%
-65.63%
3 Years
-72.11%
0%
-72.11%
4 Years
-62.83%
0%
-62.83%
5 Years
-39.77%
0%
-39.77%

Harte-Hanks, Inc. for the last several years.

Risk Adjusted Returns v/s stock-summary
stock-summaryNews & Corporate Actions

News

Icon
No Recent News for the Company

Announcements stock-summary

Icon
No announcement available

Corporate Actions stock-summary

Icon
No corporate action available
stock-summaryKey Factors

Quality key factors stock-summary

Factor
Value
Sales Growth (5y)
-1.74%
EBIT Growth (5y)
42.03%
EBIT to Interest (avg)
9.75
Debt to EBITDA (avg)
0.22
Net Debt to Equity (avg)
-0.24
Sales to Capital Employed (avg)
7.42
Tax Ratio
20.32%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
36.59%
ROCE (avg)
71.32%
ROE (avg)
81.38%

Valuation key factors

Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.76
EV to EBIT
8.13
EV to EBITDA
3.73
EV to Capital Employed
1.89
EV to Sales
0.19
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
23.26%
ROE (Latest)
-2.35%

Technicals key factors

Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
No Trend
Bearish
OBV
No Trend
Mildly Bearish
stock-summary Technical Indicator Scale: Bearish, Mildly Bearish, Sideways, Mildly Bullish, Bullish  Turned 
stock-summaryShareholding
Shareholding Snapshot : Dec 2025stock-summary
Shareholding Compare (%holding) stock-summary
Majority shareholders

Foreign Institutions

Domestic Funds

Held in 6 Schemes (5.64%)

Foreign Institutions

Held by 10 Foreign Institutions (6.25%)

Strategic Entities with highest holding

Highest Public shareholder

stock-summaryFinancial
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    "btn_text": "All Quarterly Results",
    "header": "Quarterly Results Snapshot (Consolidated) - Dec'25 - YoY",
    "rhs": [
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        "suffix": "YoY Growth in quarter ended Dec 2025 is -15.29% vs -4.85% in Dec 2024",
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        "prefix": "Consolidated Net Profit ",
        "suffix": "YoY Growth in quarter ended Dec 2025 is 191.67% vs -20.00% in Dec 2024",
        "dir": 1
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      "header": [
        "Dec'25",
        "Dec'24",
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          "val2": "47.10",
          "chgp": "-15.29%",
          "chgp_class": "negative"
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          "val2": "3.20",
          "chgp": "-59.38%",
          "chgp_class": "negative"
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        {
          "field": "Interest",
          "val1": "0.10",
          "val2": "0.10",
          "chgp": "",
          "chgp_class": "neutral"
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          "val2": "-3.50",
          "chgp": "91.43%",
          "chgp_class": "positive"
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        {
          "field": "Consolidate Net Profit",
          "val1": "2.20",
          "val2": "-2.40",
          "chgp": "191.67%",
          "chgp_class": "positive"
        },
        {
          "field": "Operating Profit Margin (Excl OI)",
          "val1": "3.50%",
          "val2": "40.30%",
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        "prefix": "Consolidated Net Profit ",
        "suffix": "YoY Growth in year ended Dec 2025 is 97.36% vs -1,793.75% in Dec 2024",
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        "Dec'25",
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          "field": "Interest",
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Quarterly Results Snapshot (Consolidated) - Dec'25 - YoYstock-summary

Dec'25
Dec'24
Change(%)
Net Sales
39.90
47.10
-15.29%
Operating Profit (PBDIT) excl Other Income
1.30
3.20
-59.38%
Interest
0.10
0.10
Exceptional Items
-0.30
-3.50
91.43%
Consolidate Net Profit
2.20
-2.40
191.67%
Operating Profit Margin (Excl OI)
3.50%
40.30%
-3.68%
USD in Million.
Direction Arrows
Net Sales

YoY Growth in quarter ended Dec 2025 is -15.29% vs -4.85% in Dec 2024

Direction Arrows
Consolidated Net Profit

YoY Growth in quarter ended Dec 2025 is 191.67% vs -20.00% in Dec 2024

Annual Results Snapshot (Consolidated) - Dec'25stock-summary

Dec'25
Dec'24
Change(%)
Net Sales
159.60
185.20
-13.82%
Operating Profit (PBDIT) excl Other Income
6.60
12.00
-45.00%
Interest
0.20
0.20
Exceptional Items
-1.80
-43.10
95.82%
Consolidate Net Profit
-0.80
-30.30
97.36%
Operating Profit Margin (Excl OI)
13.60%
41.40%
-2.78%
USD in Million.
Direction Arrows
Net Sales

YoY Growth in year ended Dec 2025 is -13.82% vs -3.29% in Dec 2024

Direction Arrows
Consolidated Net Profit

YoY Growth in year ended Dec 2025 is 97.36% vs -1,793.75% in Dec 2024

stock-summaryCompany CV
About Harte-Hanks, Inc. stock-summary
stock-summary
Harte-Hanks, Inc.
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