Why is Harte-Hanks, Inc. ?
1
With a fall in Net Sales of -15.43%, the company declared Very Negative results in Sep 25
- The company has declared negative results for the last 3 consecutive quarters
- PRE-TAX PROFIT(Q) At USD 0.86 MM has Fallen at -53.58%
- INTEREST(HY) At USD 0.15 MM has Grown at 51.04%
- RAW MATERIAL COST(Y) Grown by 6.97% (YoY)
2
Risky -
- The stock is trading risky as compared to its average historical valuations
- Over the past year, while the stock has generated a return of -41.37%, its profits have fallen by -103%
3
Consistent Underperformance against the benchmark over the last 3 years
- Along with generating -41.37% returns in the last 1 year, the stock has also underperformed S&P 500 in each of the last 3 annual periods
How much should you sell?
- All quantity irrespective of whether you are making profits or losses
(If sector exposure > 30%, please use optimiser tool to see which are the best stocks to hold in Miscellaneous)
When to re-enter? - We will constantly monitor the company and review our call based on new data
Is Harte-Hanks, Inc. for you?
High Risk, Low Return
Absolute
Risk Adjusted
Volatility
Harte-Hanks, Inc.
-41.37%
-1.19
53.96%
S&P 500
16.41%
0.85
19.25%
Quality key factors
Factor
Value
Sales Growth (5y)
-1.74%
EBIT Growth (5y)
42.03%
EBIT to Interest (avg)
9.75
Debt to EBITDA (avg)
0.22
Net Debt to Equity (avg)
-0.24
Sales to Capital Employed (avg)
7.42
Tax Ratio
20.32%
Dividend Payout Ratio
0
Pledged Shares
0
Institutional Holding
36.59%
ROCE (avg)
71.32%
ROE (avg)
81.38%
Valuation Key Factors 
Factor
Value
P/E Ratio
NA (Loss Making)
Industry P/E
Price to Book Value
1.76
EV to EBIT
8.13
EV to EBITDA
3.73
EV to Capital Employed
1.89
EV to Sales
0.19
PEG Ratio
NA
Dividend Yield
NA
ROCE (Latest)
23.26%
ROE (Latest)
-2.35%
Technical key factors
Indicator
Weekly
Monthly
MACD
Bearish
Bearish
RSI
No Signal
No Signal
Bollinger Bands
Bearish
Bearish
Moving Averages
Bearish (Daily)
KST
Bearish
Bearish
Dow Theory
No Trend
Bearish
OBV
No Trend
Mildly Bearish
Technical Movement
0What is working for the Company
NO KEY POSITIVE TRIGGERS
-25What is not working for the Company
PRE-TAX PROFIT(Q)
At USD 0.86 MM has Fallen at -53.58%
INTEREST(HY)
At USD 0.15 MM has Grown at 51.04%
RAW MATERIAL COST(Y)
Grown by 6.97% (YoY
CASH AND EQV(HY)
Lowest at USD 11.27 MM
NET SALES(Q)
Fallen at -17.03%
NET PROFIT(Q)
Lowest at USD -6.14 MM
Here's what is not working for Harte-Hanks, Inc.
Pre-Tax Profit
At USD 0.86 MM has Fallen at -53.58%
Year on Year (YoY)MOJO Watch
Near term Pre-Tax Profit trend is very negative
Pre-Tax Profit (USD MM)
Net Profit
At USD -6.14 MM has Fallen at -2,466.29%
Year on Year (YoY)MOJO Watch
Near term Net Profit trend is very negative
Net Profit (USD MM)
Interest
At USD 0.15 MM has Grown at 51.04%
over previous Semi-Annual periodMOJO Watch
Rising interest cost signifies increased borrowings
Interest Paid (USD MM)
Net Sales
Fallen at -17.03%
Year on Year (YoY)MOJO Watch
Near term sales trend is negative
Net Sales (USD MM)
Net Profit
Lowest at USD -6.14 MM
in the last five periodsMOJO Watch
Near term Net Profit trend is negative
Net Profit (USD MM)
Cash and Eqv
Lowest at USD 11.27 MM
in the last six Semi-Annual periodsMOJO Watch
Short Term liquidity is deteriorating
Cash and Cash Equivalents
Raw Material Cost
Grown by 6.97% (YoY)
MOJO Watch
The company's ability to pass on the cost of raw materials to customers has deteriorated; this may lead to a fall in profit margin
Raw Material Cost as a percentage of Sales






